“When you spend money, you are casting a vote for the kind of world you want.” -Anna Lappe
In the United States, we spend over $350 billion shopping every day. That’s more money than our entire country gives to charity over the course of a year! Imagine all the ways we could change the world if we spent more of that money shopping for goods and services that give back. When you choose to shop ethically, you’re making a statement about how you believe the world should be. And when you shop ethically for your child, you’re teaching them those same values.
Sourcing ethically and sustainably made materials for our clothing is really important to us, and something we’re proud of. We’re driven by a genuine desire to create positive change; both by caring about manufacturing conditions and the treatment of the workers making our clothing, and by using the proceeds of each sale to feed children in need.
Shopping ethically is a promise to make the world a better place.
It’s a promise to have a positive impact on other peopleWhen you shop ethically, you are giving those living in poverty or exploited communities a chance at a better life. The World Health Organization reports that, while the average life expectancy is 81 years in high-income countries, it’s just 62 years in low-income countries. For those who are impoverished, shopping ethically helps to improve conditions for themselves, their families, and their communities.
It’s a promise to have a positive impact on the earth
Let’s be honest: we’re not leaving the world as clean as we found it. For our children, that means a demand for freshwater, energy needs and ever-increasing waste generation. Sustainably produced clothing uses processes that reduce water, waste and energy usage. The sewing floor where our clothes are put together creates almost no landfill, because all the scraps that can’t be turned into tees are either recycled or repurposed. That same sewing floor is powered by solar energy generated from solar panels on the roof. There are approximately 7,800,000,000 people living in the world. That’s a LOT of clothes! Shopping sustainably can have an enormous effect on our environment, not just for us but for our children as well.
(a look at the eco-friendly dyeing process)
If it’s not ethical, it’s unethical
Chances are, if you aren’t supporting ethical practices, then somewhere along the production line your purchase could be contributing to child slavery, human trafficking, unfair labor, unsafe working conditions, and/or the exploitation of women. Collective Humanity said it so well when they asked, “Would you buy something if the label said, “unethically made?” It takes time and effort to create clothing that is ethically made, and if a company is putting in the extra time and effort, you can be sure they’re talking about it. If they’re not talking about it…they’re probably not doing it.
It’s also higher quality
Ethical products are made by companies who, like us, care deeply about their clothes, the people who create them and the people who wear them. Because of this, they typically use strong, real, durable materials, making them hold up longer against the test of time. Or the test of kids who play a lot.
It teaches kids important values
We’ve been talking about teaching kids healthy eating and an appreciation for the work that goes into making a meal (click here if you haven’t gotten your kids involved in the kitchen yet). But what we haven’t talked about yet is teaching them an appreciation for the things they take for granted…like the clothes they wear. When you shop ethically and sustainably, you can talk to your kids about where their clothes come from. You can start conversations about caring for the earth, treating people right, and being thankful for what they have. You can also show them the efforts you are making to leave the world a beautiful place for them and their kids one day.
What to look for
Ethical and sustainable clothing supports the Fair Trade movement. As its name suggests, Fair Trade is a global movement to promote trade that is equal, just and empowering. It ensures that workers receive fair wages with healthcare and time off. It also ensures that they are working in safe and healthy conditions and have opportunities to improve their skills through education, job training and more.
All our clothes are sewn and dyed here in the US. Our manufacturer sources some materials from overseas, but only materials produced in fair trade factories. Our manufacturer is also WRAP Certified. WRAP stands for Worldwide Responsible Accredited Production, which certifies its suppliers based on twelve principles ranging from health and safety to environment to the prohibition of forced labor. This means every employee involved in producing our clothes is treated with dignity and respect, and we are constantly aware of our clothes’ environmental impact. WRAP is a tough accreditation to receive, and our manufacturer has received a platinum certification, which is the highest level possible!
How we're doing it
We aren’t just focused on the impact our clothes have during production; we’re also focused on the positive impact they can have after. That’s why we donate three meals to children in need with every item sold through our partnership with our local Feeding America branch (you can see what our partners are up to here.)
Basically what we’re trying to say is, when you pull one of our tees or onesies over your child’s head, you can be proud of the positive impact you’re having – on the world and its people. These clothes do a lot of good.